Fashion Entrepreneur Podcast

Fashion Originators



Welcome to Fashion Originators, a podcast hosted by me, Stephanie Irwin. Every other week, I interview game-changing fashion entrepreneurs. Each episode, THEY share their wins, losses and wisdom – all to inspire your career and personal goals.

#MondayMentors: Rami Atallah, Co-founder of

#MondayMentors: Rami Atallah, Co-founder of

SSENSE. Either you’re a huge fan or you’ve never heard of it. For this week’s post, I wanted to delve into the world of Rami Atallah – the Montreal-based fashion genius behind By 2020, SSENSE are set to hit 1 billion CAD in sales, thanks to their curated streetwear, innovative attitude and efficient logistics.

Starting as Rami’s computer science graduate thesis project, he quickly realized that it could be a viable business. Ever since, Rami has not only built a rapidly expanding enterprise (in Canada, at that), but he has also built a cultural cred that rivals European style authorities like Dover Street Market and Oki-Ni. Whether he’s collaborating with Virgil Abloh on an art installation, creating epic editorials, or building a futuristic SSENSE store, Rami proves the importance of culture to commerce, and how building a world-renowned fashion business in Canada can actually be done.

For those of you who don’t know, I’m actually a Canadian (living in London). Whenever I meet a Canadian, or hear of one in the industry, it makes me incredibly happy. When said Canadian stays home, but still achieves success, this particularly catches my attention.

Regardless of where I end up living, a little piece of my heart will always be in Canada. Just like Rami, I hope to find a way to give back to the Canadian fashion scene. I want to not only encourage Canadians to work in fashion, but I also think we have the potential to attract international talent.


Top lessons:


1.   Your school project just might become your career. Recruit your family and friends if you see an opportunity.

2.   It’s possible to build something epic and scalable – in Canada. Maybe staying in your hometown or country could actually be an advantage.

3.   Experiment and surround yourself with cool people – it will only pay off for your business in the long-run.

4.   If you make something inherently awesome, people will pay for it. have this ability to just make really cool stuff and focus on themselves — this attitude seems to pay off!

That’s it for this week! I would love to know — did you know that is Canadian? Who has been inspiring you in the industry lately? Be sure to let me know your thoughts on Instagram @fashionoriginatorspodcast.

In the meantime, also be sure to check out the latest episode of Fashion Originators, where fashion business consultant Elizabeth Stiles tells ALL about what consultants really do:  

#MondayMentors: Quentin Jones, Fashion collage artist and creative

#MondayMentors: Quentin Jones, Fashion collage artist and creative

#30: What fashion business consultants really do ft. Elizabeth Stiles

#30: What fashion business consultants really do ft. Elizabeth Stiles