Building a 'personal brand' in the fashion industry #motivationmonday
Building a ‘personal brand’ in the fashion industry #motivationmonday
Recently, I completed the BoF online course ‘Build Your Dream Career’ with Musa Tariq – the guy who propelled Burberry to digital innovator #1 under Christopher Bailey. Although Musa now works for Masterclass, his knowledge of the industry (and getting into it) is nonetheless solid. With this in mind, I signed up for the course.
Whether you’re self-employed, unemployed or, well, employed, I believe that regular self-reflection is crucial for fashion industry people. In high-pressure, high-competition – often superficial environments – it’s crucial to not only know who you are to stay sane, but it’s also crucial to know who you are to succeed.
While ‘networking’ and ‘personal branding’ can have narcissistic associations, I’m of the mind that these two things are self-less in their outcomes (when done right). If you’re aligned with what you’re supposed to be doing, then you will be the most useful (and positive) to the people around you. As for networking, it allows you to meet people who you can help – and who can help you be better!
In the spirit of ‘finding yourself’ (and, in turn, becoming an originator), I’ve compiled 5 strategies that have been helping me a lot lately. That being said, we’re all works in progress…
1. Take the BoF Musa Tariq course
His soothing voice is reason enough. PLUS the worksheets are super interesting and engaging. It’s ££, but it’s worth it.
2. Try things
If you think you might want to try something – even if it’s not super relevant to your goals right now – try it! Unless it’s drugs. Of course. I 100% don’t condone that. Right now, I just signed up for Chroma Yoga and an Adobe creative cloud class.
3. Document your ‘trying’ process
The wonderful thing about social media – this is super easy! I recently tried modelling for Marlow London, and documented the whole thing on my Instagram stories. PLUS IGTV and story highlights have made keeping these moments even easier.
4. Buy a cork board
While I used to have a traditional collage vision board, I found the permanence of glueing rather irritating. With a cork board, which I view everyday, I can remind myself of the kind of life I want to build – constantly. If my desires changes, thanks to #2, I can add and remove things as I like.
5. Read about your interests
Sounds obvious, but it’s actually something I didn’t put into practice until earlier this year. Once I subscribed to Wired and BoF, and added the google alerts ‘fashion business’ and ‘artificial intelligence’ to my email, staying informed became more effortless than ever.
I hope you enjoyed this week's #motivationmonday! I would love to know: how have you built your personal brand? Do you think personal branding is important -- even for people who work for someone else? Let me know your thoughts on Instagram @fashionoriginatorspodcast
In the meantime, be sure to check out the latest episode of Fashion Originators! Be sure to rate the podcast on Apple Podcasts if you enjoyed it! (To review: search 'fashion originators' in the Apple Podcasts app and select the 'reviews' tab). Also be sure to subscribe so you can receive a new episode as soon as they are released!