Why you don't want to start #motivationmonday
I was at a dinner party last night. Naturally, the topic of ‘what do you do’ came up. While I have a fashion press assistant day job, I also do this podcast.
After telling the people I met about my show, the first thing they asked was..
“how many plays do you get per episode?”
Yes, I know it’s important to have listeners --it's an innocent question. I know that statistics are important in acquiring sponsors, and validating the difference you're making in the world. That being said, I think that a heavy focus on metrics will increase your odds of giving up early on.
Whenever you start anything, you start at zero. Whether you’re Mark Zuckerberg or the shop owner down the road, we all had a point where no one knew our idea.
When you’re at this point in the game, dwelling on your lack of website traffic / following is not productive. From experience, I’ve found that having fun with your project, instead of worry / comparison, is the only way you’ll want to keep going.
After all, just because something is popular doesn’t mean the content is great. I follow so many bloggers and Instagram accounts with WAY less followers than Jake Paul (highly offensive YouTuber with millions). When you put all of your focus on metrics, it will become apparent that there’s always someone with more traffic than you.
Lately, however, I think I’ve found the key to making growth more fun (all without complete ignorance of Google analytics). What makes Jake Paul win at building a following (as much as he annoys me) is his collaborative strategy and willingness to pivot. If certain content works, he does more of that. To bring on new viewers, he collaborates.
Point being, I always do my best to ignore those who are only willing to engage if you have a billion followers. As long as we continue to collaborate and experiment, we will get what we want eventually. However, the fact that we always need to experiment -- regardless of the size of following we have -- is an exciting and refreshing notion. As Reid Hoffman (founder of LinkedIn – brilliant dude) always says, we are all ‘eternally in Beta.’