#MondayMentors: Rami Atallah, Co-founder of SSENSE.com
SSENSE. Either you’re a huge fan or you’ve never heard of it. For this week’s post, I wanted to delve into the world of Rami Atallah – the Montreal-based fashion genius behind ssense.com. By 2020, SSENSE are set to hit 1 billion CAD in sales, thanks to their curated streetwear, innovative attitude and efficient logistics.
Starting as Rami’s computer science graduate thesis project, he quickly realized that it could be a viable business. Ever since, Rami has not only built a rapidly expanding enterprise (in Canada, at that), but he has also built a cultural cred that rivals European style authorities like Dover Street Market and Oki-Ni. Whether he’s collaborating with Virgil Abloh on an art installation, creating epic editorials, or building a futuristic SSENSE store, Rami proves the importance of culture to commerce, and how building a world-renowned fashion business in Canada can actually be done.
For those of you who don’t know, I’m actually a Canadian (living in London). Whenever I meet a Canadian, or hear of one in the industry, it makes me incredibly happy. When said Canadian stays home, but still achieves success, this particularly catches my attention.
Regardless of where I end up living, a little piece of my heart will always be in Canada. Just like Rami, I hope to find a way to give back to the Canadian fashion scene. I want to not only encourage Canadians to work in fashion, but I also think we have the potential to attract international talent.
1. Your school project just might become your career. Recruit your family and friends if you see an opportunity.
2. It’s possible to build something epic and scalable – in Canada. Maybe staying in your hometown or country could actually be an advantage.
3. Experiment and surround yourself with cool people – it will only pay off for your business in the long-run.
4. If you make something inherently awesome, people will pay for it. SSENSE.com have this ability to just make really cool stuff and focus on themselves — this attitude seems to pay off!
That’s it for this week! I would love to know — did you know that SSENSE.com is Canadian? Who has been inspiring you in the industry lately? Be sure to let me know your thoughts on Instagram @fashionoriginatorspodcast.
In the meantime, also be sure to check out the latest episode of Fashion Originators, where fashion business consultant Elizabeth Stiles tells ALL about what consultants really do: