#MondayMentors : Jeff Staple, Staple Design
#mondaymentors – Jeff Staple
Photo: Jeff speaking at AIGA NY about Surface to Air x Staple Design
Despite being a fervent streetwear enthusiast, (or so I thought), I managed to go a considerable time without knowing of Jeff Staple.
The founder of Staple Design, Jeff attended NYU and Parsons. Dropping out to build Staple Pigeon, then Reed Space (now closed) and Staple Design, Jeff came to public attention thanks to his much-hyped Staple Pigeon Dunk SB sneaker. Ever since, he has collaborated with brands ranging from the infamous Google x Levi’s jacket to Adidas. Furthering his influence, Jeff continues to share his knowledge at places ranging from Instagram to The White House Summit.
Besides building an incredible CV, what I really admire about Jeff is his origin story. To build his teeshirt brand, Jeff snuck into Parsons in the night to screen print. Because printing technology was nowhere near where it is now, he would create several defective teeshirts before he’d actually obtain a single one that was worthy of wearing and selling. Nonetheless, he kept going and the demand for his tee shirts kept increasing organically.
Top 3 lessons from Jeff’s story:
1. Experiment and be curious – He didn’t set out to create a tee shirt brand – Jeff kept making tees for fun. He was curious about what he could achieve with it (other people expressed interest in the screen printed tees he wore), and he kept seeing where he could take it.
2. Keep going – if you’re continually creating something great it will get noticed!
3. Take as many opportunities to collaborate as you can – Jeff came to prominence thanks to a Nike collaboration, and built his creative agency around the coolest brand collaborations.
Awesome Jeff interviews:
Thank you so much for reading! I would love to know — who do you admire in the world of streetwear? Be sure to share your thoughts with me on Instagram HERE, and see you this Friday with a NEW episode of Fashion Originators.
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